Tuesday 15 March 2016

THE POWER OF MARKETING

Nowadays, there are many kinds of new products that appear in the market whether beauty products, health products and other product. Among the product increasingly debated in the media or outlets are Qu Puteh Vida Beauty product .
This product is one of the products that attract the attention of the public through the good of marketing. In my opinion, to raise a business is through good marketing strategy that which is able to make people to remember or recognize those products.  As we know, between one of the effective marketing of the Qu Puteh product which is the key to success Qu Puteh founder by Datuk Seri Vida Dr. Hasniza Othman, better known as Datuk Vida is sponsoring a television program. Among the programs sponsored by the Qu Puteh product whose products Qu Puteh strides to become one of the main sponsors of the Gegar Vaganza concert and Anugerah Juara Lagu 29 or  known as AJL29 which is the main sponsor of the program. In addition, between an effective marketing strategy is through the promotion of their products with the appointment of ambassador Qu Puteh product that is widely recognized that the beautiful actress, Anzalna Nasir.

Dato Seri Vida with the ambassador, Anzalna Nasir

Therefore, it can attract the attention of target customers, namely young people. Produk Qu Puteh makes people many remember or recognize these products by means of advertising these products with leading personalities popular with tagline, 'Qu Puteh, Qu Puteh, Putih'.Therefore, the importance of proper marketing strategy is the key to success to widen and expand the business of various products. In addition, this company also had sponsored on Kelantan football team and changed the name as Pamoga Qu Puteh The Red Warrior. This sponsorship actually is also their business strategy where they want  to changed the stadium to pink colour and planned to build a Qu Puteh Hotel beside the stadium.  

The Product 

Dato Vida on Anugerah Juara Lagu Advertisement

Dato Seri Vida in Gegar Vaganza concert

Dato Seri Vida with Kelantan football team's president